On April 24-26, 2013, "China auto parts show and China auto parts sourcing fair"was held in the nine international conference and exhibition center in Beijing. It is understood that the nearly 2400 exhibitors, size of more than 3700 booths, exhibition area of 65000 square meters, with focus on the high-end enterprise shows China's auto parts industry, cutting-edge technology, the most powerful brand, reproduce the premier event industry.

 

As a national auto parts special media,was reported  all the process of the exhibition,and spans the exhibitors interviewed through the network direct  broadcasting room , below is  the interview transcript:

General manager of Shanghai Powered autoparts CO.,Ltd ,Mr Li Liangsong

Huicong Internet:goodmoring every   ,this is the the scene of 2013 China auto parts fair in Beijing, today we are very honored to invited the General manager Mr Li Liangsong of Shanghai auto parts co., LTD. to visit automobil studio , li how are you.

Mr Li: How are you.

HC:Could you please talk about,from the perspective of your company,what’s your condition of the start of 2013.

Mr Li: From the Angle of our enterprise, the whole after-sales market of 2013 throughout the country, our volume expansion is also very fast, but the competition is very fierce. Most of the enterprise is in a primitive state of competition, namely are competing on price. Our corporate positioning is different ,Our enterprise location in makes the high-quality goods, going the high-end brand route. So, we take  a way of differentiated competition
HC:What’s your develepment condatition in the industry now, in the fierce of the market competition,what’s your advantage in your industry?

Mr Li: The advantage of company is  we are a wholly foreign owned enterprise, the original main do host form a complete set to the European and American markets. We begin to pay attention to domestic after-sales market in 2011. Because along with the increase of car ownership in China, the cake of domestic after-sales market is becoming bigger and bigger. So, we started to pay attention to the after sales market in China. Our starting point, mainly is locking the high-end customers, we don't go the line of low price competition.

HC:China cars production and selling from the high-speed growth to the  micro growth until now, what are the effects on automobile fittings market,accordingd to the marketing changes,do you have the corresponding solutions?

Mr Li:As is know to all, after the rapid growth of China's auto in the past ten years, in the next decade, There will be a more steady growth of China's car,the impact on the auto parts industry is pretty big. Our layout of the market is very scientific,we have  "three carriages" on the road now, one is the host kit, one is the foreign trade market, there is also a domestic after-sales market, the division of labor of the "three carriages" is reasonable and scientific. Any fluctuations of the market, will not affect the steadily and  rapid development of our business.

HC:What are you considered in the technology innovation and new product research? What are the advantages? What kind of work had done?

Mr Li: "technology is the first productive force" is the first important aspect in  our factory, not only we are create fine products but also always stand in the forefront in terms of technology.we have a positive cooperation with the domestic well-known institutions now,develop new products actively, such as air spring shock absorber, magnetorheological damper, and aluminum bumper and so on, our technology is walking in the forefront compare with the same industry of domestic and international trade,.We are bring a new product in this booth-- multiple shock absorber (transliteration),it’s the first in the domestic market, we have applied for national invention patent of this technology, it should be said is more advanced.